The Entropy Blog

Partying at Etude House

So last Thursday night, a few friends and I attended Etude House’s Grand Launch party. As you may know, I’m a huge fan of this Korean make-up/skin care brand. Its products are packaged in cute designs, work really well, and are nicely priced. Also, Etude House shops have pink interiors that remind one of a little girl’s dream bedroom, which is probably why I like going there. It doesn’t hurt that its image model is Park Shin Hye (of the drama “He’s Beautiful”) whom I adore.

The invitation (sent out to Pink Membership Card holders) said attire was pink and white. Not my usual style, but I managed to sneak in a little pink.

Etude House Launch Party - 7 October 2010

Etude House Launch Party - 7 October 2010The party was held at Republiq at Resort World Manila, which I’ve never been to because it’s quite far from home. They had canapes (I tried one but didn’t like it, though) and pomelo vodka (yummy). Video screens showed various Etude House CFs featuring image models Park Shin Hye and Lee Min Ho (“Boys over Flowers”). The show was hosted by Tim Yap, and featured models in various make-up lines such as LUCIDarling (I have the Fantastic BB Sponge Cake — the only face powder/foundation they have that works for my non-lilly white complexion), Golden Ratio (It’s new! Never tried it yet.) and Code B (I swear by its Strong Eyes cream liner, and I also use the mascara). We got a kick out of the fact that they used 2NE1’s “Go Away” during the show — I love that song. If you were wondering who was the crazy person yelling “Where is the 2NE1 make-up line?!? I waited all summer!” while the models were catwalking around — that was me.

Etude House Launch Party - 7 October 2010Etude House Launch Party - 7 October 2010Etude House Launch Party - 7 October 2010Etude House Launch Party - 7 October 2010


They also showed video messages from Lee Min Ho and Park Shin Hye, both apologizing for not being able to be there for the party, but saying they hoped to visit Manila soon. (Oh dear lord, I’m SO there when that happens.)

Etude House Launch Party - 7 October 2010P1110354_wm

They were doing free make-overs, but we were too busy getting our photos taken with the Lee Min Ho standees. No Park Shin Hye standee, though, which was disappointing. I guess they figured they had more female customers and they’d prefer Lee Min Ho. (So not true! We like them both.) There were also some Korean models there to pose for photos with, and you could have a polaroid photo taken of you (for free) against one of the Etude House backdrops (mine turned out, uh, sunburnt).

I was disappointed that they only gave out one goody bag per invitation, so my plus one and I had to share the loot. She got the Precious Mineral BB Compact and Precious Mineral BB Cream, I got the Aqua Cure and Minisize U (pore control) trial/travel kits, and the pen. Neither of us wanted the O2 White toner and emulsion samples, as neither of us were interested in, uh, whitening, so I ended up taking those home.

Etude House Launch Party loot

(The Precious Mineral BB Compact and Cream in photo are the ones I already had because, like I mentioned, the ones from the goody bag went to my plus one. If I have the time, I’ll post reviews of the free stuff I got.)

All in all, we had a fun evening. Which was great because my week was getting a bit toxic, and it was good to de-stress a bit with friends and free vodka.

Etude House has branches all over Metro Manila, such as MegaMall and Festival Mall. You may visit their website and their Facebook page, and follow them on Twitter.

So, what do you think ?